Not because of other cyclists or pedestrians wearing (anc) headphones but because modern cars are so heavily sound-proofed they don't hear a bicycle bell anymore. A recent incident with an inattentive taxi driver in a brand new EV nearly flattening me prompted me to want to pursue this.
I'm still waiting for my cheap AliExpress dc-to-dc step down converter but otherwise I have everything I need and I think it should work. The horn module itself is definitely loud enough: I connected it to a 12v power supply at my desk and jumped out of my chair.
Near where I live, heavy goods vehicles are fitted with reversing indicators that make a "cshh cshh cshh" sound i.e. pulsed white-noise. White noise like that is the hardest for ANC to cancel. Sample: https://www.youtube.com/watch?v=A3Wt1_51EVA
Examples:
- Samsung safety truck https://www.youtube.com/watch?v=6GNGfse9ZK8
- Citroën motion sickness glasses https://www.youtube.com/watch?v=Aco63dlq_WE
- Amazon Prime Air https://www.youtube.com/watch?v=2AVVTBmtDdo
- IBM Smart Ads https://www.youtube.com/watch?v=vbEMVdzXiCY (implies they created lots of ad posters, but they only made 3 posters for this video)
- Lexus Hoverboard https://www.youtube.com/watch?v=TFf7Meqkim8
I wonder if there is a term for this. "Vaporware marketing"?
In order for e.g. a horn to work you need enough time that the driver processes the situation and decides the horn will communicate something AND enough time for the pedestrian or whatever to process that and react to it. Generally it's a lot easier just to press the brake, and more importantly be travelling at a speed and in a manner where the brake is sufficient.
Structurally, we'd be much better off reducing conflicts between the different tiers of users. I.e. properly segregated infrastructure for each class of vehicle.
There's even a fairly recent UK law (https://www.gov.uk/government/news/the-highway-code-8-change...) that more or less says in a collision, the "stronger" road user is at fault unless proven otherwise. That applies to car v. cyclist as much as cyclist v. pedestrian.
It goes without saying, use of said frequency should be prohibited for other purposes, especially marketing.
I think the solution is nice for sure, but solving the wrong problem.
The Air Zound is wonderful. You can get pedestrians' attention with light toots. I reserve the full blast for developing danger or people who didn't get the message from the toots.
Survival depends on being heard in a car with closed windows with possible loud radio or squabbling kids.
A bell is helpful in a situation where a pedestrian is not aware of an approaching bike. The bell informs the pedestrian of two things:
1. That there is an approaching bike.
2. Roughly were the bike is approaching from.
The hope is that the pedestrian will then behave in a predictable way to allow a safe pass by the bike. In almost all cases the pedestrian will be able to simply continue doing what they were doing before they heard the bell.
If a pedestrian can not hear bike bells, for whatever reason, that is not a problem. They can just stay consistent with the centreline of the path/road/way. They then have a responsibility to shoulder check when shifting from side to side.
But can that bell penetrate loud music? How many people really walk around with ANC headphones just as a "cone of silence" device?
(of course, there's also the locomotive horn, but the equipment required is a bit impractical - https://www.youtube.com/watch?v=XTQSWtK65PE)
How this would be enforced is a different topic.
Meanwhile... you apparently can't buy this thing anywhere.
A loud voice travels very well through car windows at short distances, even for big soundproof vehicles.
When bikes have to go through areas where people walk freely, they need to limit their speed to a walking pace.
People should not wear headphones (noise-cancelling or not) when going through traffic as pedestrians. Take them off when crossing!
People should not hear loud music when driving - max is normal speaking voice level. Bike drivers should never hear any music, let alone wearing headphones. Behind-ear speakers on low could be a compromise.
Hey, we just solved 90% of the accidents.
It doesn't make sense for a car driven to use headphones, so not sure why it'd make sense for other vehicle-users to use them either, as you say, we really do use our ears to help navigate traffic so allowing people to be so careless seems... Careless?
Bit cringe marketing though.
Most "independent" cyclists do cycle safely.
But delivery riders for delivery platforms commonly use illegally modified e-bikes. Platforms have the GPS data. They must know.
They could make huge improvements in safety by actively preventing the use of illegally modified e-bikes that travel too fast.
I'm legally blind, so I have my own bias here, but I think people really over-rely on sight. If you do want to listen to something while walking around a city, I can highly recommend bone conduction headphones, that keep your ears unblocked.
[0] https://cdn.skoda-storyboard.com/2026/04/Skoda-DuoBell-Resea...
Pretty cool though!
Bell sound starts at 2:09 in the video.
On a serious note there’s a marketing problem in my view: who out there who chooses to buy a bell even considers that their might be a loudness problem? It’s not immediately obvious that I need this and I’m sure there’s a premium price attached.
Happened to be the company founder's surname.
Remember that a horn is a safety feature.
Just ride/drive a bit more thoughtfully so you don't hurt people, even if they're deaf.
That's such a beautiful statement
Guess why I wear noise cancelling headphones on trains? Because of the excessive announcements!
(I mean seriously excessive. Because in the UK the answer to everything is to create another announcement or poster)
We need to stop the arms race
Maybe the issue is the noise in the cities?
For a device that ONLY produces sound touted as such a re-vo-lu-tio-na-ry device this is a massive marketing failure.
Interestingly, all the shrillness noises (chalkboard, balloon or polystyrene screech) are in similar frequency too.
Of course they would, because a lot of them either don’t have any bell, or have a shitty ping-ping bell that doesn’t produce good sound.
My regular Widek bell penetrates ANC, but when there’s music, ANC or not, it’s hard to hear. I’m struggling to believe the claims this bell is going to be significantly better.
But cyclists can ride in the pedestrian lane, bike lanes and pedestrians lanes are not easily distinguishable (if you are visiting a new city/country for example, and/or the painting of the lanes disappear over time) compared to roads, you typically can hear cars/motorbikes coming (though with electric cars that’s less common) while bikes are very silent, and last but not least, typically there is certain hierarchy when it comes to cars and pedestrians (at least in Europe): pedestrians come first. That’s not the case with bikes (which based on my experience, they share the same level of importance with pedestrians in the streets)